Conjoint analysis has been used in Marketing for the longest while but it seems like it has not taken root here in Singapore. In any case, Conjoint analysis is used in marketing by finding out which features of a product can satisfy the customers more so that companies can improve on these features to gain more customer satisfaction with the least manufacturing costs and thus better profit margins.
It seems like for conjoint analysis, segmentation is necessary to derive more insights. Perhaps a segmentation analysis need to be done first to understand the key customer segments.
http://www.quickmba.com/marketing/research/conjoint/
http://en.wikipedia.org/wiki/Conjoint_analysis_%28marketing%29
http://www.speedback.com/conjoint_analysis.htm
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